28 Mar
The Twitter stunt at the end of Coin Master has been called a "huge kick" by some who play the game. What is more important to me is the fact that the game is available in more than one form, on Facebook, on MySpace and now, at Coin Master. That seems like a very smart business move, and I hope they will be successful in that endeavor. Of course, there was no Twitter element, as far as I can tell, but surely it was a marketing effort. Indeed, any website is only as good as the people who are visiting it, which is where it gets tricky.
How do you attract new players who are interested in a particular game? By having the variety of choices, in this case; Facebook, MySpace and now at Coin Master. Since the Twitter stunt, I am no longer playing the game. MySpace is a much better option. Sure, I have a few of my old MySpace friends who are still following me, but they seem to know a lot more about Facebook and Twitter than I do. It really is kind of strange when I am playing the game and I see them talking about the game but not so much about it.
Yet, it doesn't make me want to stop playing the Coin Master Facebook game or the MySpace version of the game. I love the game, and I enjoy my online social interaction with many of my Facebook friends. I get to interact with people who are similar to me, that's for sure. However, what I do find interesting is that the game is available all over the place on MySpace and on Facebook. There is no lack of demand for the game, nor does there seem to be a lack of people who are playing it.
I wonder how long it will take before more websites get into the game. If this is indeed the plan, this could prove to be a winner for all of us. Indeed, this is just the beginning. When all these sites to add the game to their offerings, there is a huge flood of traffic that the game will receive, especially if all the websites use the same code, or they are able to negotiate a deal to be listed together at the top of the list. What better way to entice people to go to a particular website than through advertising on Twitter.
Of course, many are wondering if they can use the Twitter activity to turn people into customers for the website. This is true in some cases, as Facebook gives access to the user database to the websites who pay for it. However, it seems that this is not the intention of many websites that have not paid for their own access to MySpace users. Still, I am very curious to see how this all plays out. Indeed, we will see how Twitter is used in the future.
Perhaps this will be another facet to the game, or maybe it is just a way to get people engaged in social networking with a game, but for now, there is a lot of interest in the game and there is a great demand for it.